# Unsubscribe link

### How to include an unsubscribe link?

There are 2 ways to include an unsubscribe link in your template with different advantages :

1. [Insert the standardized unsubscribe complete footer](#insert-the-standardized-unsubscribe-footer) - takes a second, and looks very standard
2. [Insert an unsubscribe link](#insert-an-unsubscribe-link) - more customizable

### How would it look for my recipients?

Whenever one of your recipients clicks to unsubscribe, they will be redirected to a page like the following:

<figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/unsubscribe%20ui.png" alt=""><figcaption></figcaption></figure>

### How would it look to me?

When one of your recipients unsubscribe, you will know it through the tracking status of your campaign :

<figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/tracking%20unsubscribe.png" alt=""><figcaption></figcaption></figure>

### Insert the standardized unsubscribe footer :

1. From the template editor, click on the "Unsubscribe footer" icon 🔕.
2. Click on the "Insert Unsubscribe footer" button and you are done.

<div><figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/insert%20footer.png" alt=""><figcaption></figcaption></figure> <figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/unsubscribe%20footer.png" alt=""><figcaption></figcaption></figure></div>

### Insert an unsubscribe link

To add an unsubscribe link, you will need to insert the unsubscribe variable as shown below. It will be replaced by a special link that Mail Merge for Gmail uses to handle unsubscribes.

Here's how to do it:

1. In Mail Merge for Gmail, open your template or create a new one.
2. In the editor, add the following text "*Click here to unsubscribe*" (or any other message of your choice)
3. Select the text then click on **Insert/Edit link** 🔗
4. In the "Insert/Edit link" popup, select "Unsubscribe" in the dropdown "Link List"
5. Click "Save"

<div><figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/insert%20link.png" alt=""><figcaption></figcaption></figure> <figure><img src="https://github.com/mailmergehow/mailmergehow-documentation/blob/main/.gitbook/assets/unsubscribe%20link.png" alt=""><figcaption></figcaption></figure></div>

When sending your emails, Mail Merge for Gmail will automatically convert the special variable with a unique unsubscribe link letting each of your contact opting-out easily, **so be careful to not change the URL by yourself.**

Please not than in the template editor, the unsubscribe link is not active.


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